Contact us
Get start now

FREQUENTLY ASKED QUESTIONS

OUR JAVASCRIPT

The implementation of our JavaScripts is on all pages of the website and the purchasing process (from the cart to the confirmation page).

No. The intelligence process occurs on our servers, where we define and configure the client account. Our JavaScript is asynchronous and is one of the last pieces of code to load on the page, so there will be no visible effect for your customers. We perform extensive testing and also monitor the operations. Please note that the solution is cookie-free.

It is only 39 kilobytes in size. In other words, the JavaScript of our software is very small.

Não, O nosso Software usa código de JavaScript asynchronous. Isto não
 
No, our software uses asynchronous JavaScript code. This does not interfere with the page loading time, and TagMail will only send the email when the page dynamically changes. Our JavaScript is used on many websites, processing over 150M data points per month, and we haven’t had any issues.
Yes, in most cases, it works perfectly.
 
However, our code does not work in an iframe solution because it goes against best practices.
To ensure our full performance, we request that the implementation follows this rule: JavaScript: Implementation on all pages of the website, or published on all pages via Google Tag Manager. Please refer to the implementation guide provided by the digital consultant for implementation details.
Inform the digital consultant that the implementation has been completed. Our technical team will work to verify if the process was done correctly and fully so we can proceed with setting up your account and producing the email template and campaign assets.
If there is a need to remove the Etag code from your website, please inform the responsible Client Success representative or send an email to our team at info@etagdigital.com.br with the uninstallation date, reason, and if there is any forecast for re-implementation.
If you still have the material (JavaScript), follow the instruction manual sent by the digital consultant. If you need the material again, request it from the responsible Client Success representative.
The data is stored on our hosting, which uses Tier 4 security system (the same one used by the U.S. government).
Etag tags are installed manually or automatically on the client's website to enable our solutions to work.
If their website is built using one of the following platforms, they will be automatically connected in
a few simple steps: OpenCart, PrestaShop, WooCommerce, Magento, or BigCommerce.

JAVASCRIPT IMPLEMENTATION

To ensure our full performance, we request that the implementation follows this rule:
 
JavaScript: Implementation on all pages of the website.
 
Pixel: Implementation only on the order confirmation page(s) (the page where the order number is generated).
 
Please refer to the implementation guide provided by the digital consultant for implementation details.
Inform the digital consultant that the implementation has been completed. Our technical team will work to verify if the process was done correctly and fully so we can proceed with setting up your account and producing the email template.
If there is a need to remove the Etag code from your website, please inform the responsible Account Manager with the uninstallation date, reason, and if there is any forecast for re-implementation.
If you still have the material (JavaScript + Pixel), follow the instruction manual sent by the digital consultant.
 
If you need the material again, request it from the responsible Account Manager.

SMARTTAG IMPLEMENTATION

To ensure our full performance, we request that the implementation follows this rule:
 
SmartTag: Implementation should be done on all pages of the website.
 
Including the order confirmation page(s) (the page where the order number is generated).
 
Please refer to the implementation guide provided by the digital consultant for implementation details.
Inform the digital consultant that the implementation has been completed. Our technical team will work to verify if the process was done correctly and fully so we can proceed with setting up your account and producing assets.
If there is a need to remove the Etag SmartTag from your website, please inform the responsible Account Manager with the uninstallation date, reason, and if there is any forecast for re-implementation.
If you still have the material (SmartTag), follow the instruction manual sent by the digital consultant.
 
If you need the material again, request it from the responsible Account Manager.

GOOGLE TAG MANAGER INTEGRATION

If customers want to add the Etag tag using Google Tag Manager,
they can follow these steps:
Select “Google Tag Manager” in the “Manual Installation” section of the
Connect page and copy the JavaScript.
• Click the “Login” link to sign in to your Google Account.
Then, select the tag container through which you want to install
our tools.
• Click the “Add a new tag” link. A panel will appear on the right side of the screen.
Click on the top section ‘Tag Configuration’
• Another panel will slide out from the right side of the screen. In this menu,
‘Choose a tag type’, scroll down and select ‘Etag JavaScript’.
• On the resulting page, paste the JavaScript tag into the ‘JavaScript URL’ field.
• Click the second panel titled “Triggering” and
select the trigger “All Pages”.
• You will return to the previous tags panel. Here, add a descriptive name for your
tag in the top left corner and click the ‘Save’ button at the top
right of the screen.
• The conversion pixel installation is essentially the same as
the JavaScript installation process.
• Add your conversion pixel in the Pixel URL field. Note:
When choosing the tag type, make sure to select ‘Etag Pixel’ instead of JavaScript.
• The conversion pixel should only be on the Thank You page, which will require you to
configure and select a different trigger. All Thank
You pages are different, so refer to Google's
documentation on how to do this.
• Go back to the ‘Connect’ page from Etag. Click the ‘Test Code’ button below the ‘Test your
connection’ title. The ‘Test Code’ button should turn into a blue success indicator ‘Installed’ after
about a minute.
If you have any issues, use our chat tool to speak
with one of our customer success teams.
 

GENERAL IMPLEMENTATION QUESTIONS

If the customer is on a self-service plan and their website builder/e-commerce platform is fully integrated;
Magento, WooCommerce, OpenCart, 24Nettbutikk, or PrestaShop, they will be connected and configured in just a few clicks.
Of course, they will need to design the TagAssist and create their own messages, but the entire process could take just 20 minutes.
It will take a bit longer for customers who have not built their websites on integrated platforms, as they will need to follow the manual steps outlined above to get our code on their site.
Our technical team will need to complete the setup.
This will add about one or two business days.
For a managed service customer,
it should take one or two days
to configure the setup
and approve the designs.

LGPD

It is the new law approved in August 2018 that should come into effect throughout Brazil by August 2020. The law was inspired by the General Data Protection Regulation (GDPR), which came into effect in May 2018 in Europe, and aims to increase security,
transparency, and control over personal data. All companies that collect, capture, process, or store personal data must comply with the new legislation. Non-compliance may result in fines of up to 50 million or 2% of annual revenue.
Digital Marketing is among the most impacted, as personal data of its users has been massively processed with the sole purpose of increasing sales through digital channels.
 
The new law requires that the user must allow and be informed about the destination of different types of data that enable their identification. Some examples include: Name, address, phone number, email, location, cookie installation, IP numbers, commercial data, bank card number, bank account, CPF (Brazilian Individual Taxpayer Registry number).
It is essential that companies focus on transparency in the collection, use, storage, and processing of data, and also pay close attention to relevance, as the collection must be justified by coherence.
Etag Digital is compliant with the new regulations. We work with transparency, do not sell data from your e-commerce, and provide relevant services in all our solutions, as well as not selling data or cookies.

PLANS AND PRICES

Etag uses a transparent, performance-based pricing model. There are no installation fees or fixed
charges. Etag charges a small percentage of the sales made as a result of customer interactions with the
TagAssist. A sale is only attributed to Etag if a customer interacts with the TagAssist on the client's
website and makes a purchase in the same session,
or if a customer uses a promo code displayed in
promotional messages.
"A sale will be attributed to Etag's Save and Send product for two reasons:
• The user clicks on the email we sent containing their cart, visits the client's site, and makes a
purchase within 30 days.
• The user opens the email generated by Etag, does not click on anything within that email, but
makes a purchase on the client's site within the next 2 hours.
Not at the moment.
Custo por aquisição significa que os clientes não precisam pagar nenhuma taxa inicial para
instalação ou manutenção. Em vez disso, eles pagam uma % de comissão sobre a receita
gerada por meio da Etag

TAGASSIST

Is TagAssist a pop-up?
No, TagAssist is an extension of your website. It works with your website, not for it, unlike pop-up and top-of-funnel solutions. The concept of the solution is not focused on sales itself, but on adding value and enhancing the user experience. The sale is a consequence of the app's purpose being fulfilled.
TagAssist can reduce your abandonment rate on product and cart pages, as well as your bounce rate on the homepage. The purpose of the app is to recover some of the revenue lost due to abandonment. TagAssist engages and interacts with users on your website, making their experience much faster and more efficient, consequently increasing your website's sales. 
TagAssist can be used as a branding tool and an extension of all your internal campaigns on the website. You can highlight your brand, promote a specific product, capture leads, all of this at the top of the funnel, and above all, optimize your media investment.
The app was not built to sell directly, generate traffic, or act as a pop-up. The conversions linked to this tool are the result of a set of combined solutions, enhanced by user engagement through TagAssist. Our job is to optimize the investment made in all other media channels and ensure that the top-of-funnel resources are truly being well-utilized. Our app will engage with everyone who visits the page, ensuring interaction with the brand and products.
It can happen, since TagAssist was developed to be an assistant for the website, and this is its main function. Its conversion rates are lower than those of media and email campaigns. (Note: Do not confuse conversion rate with the number of conversions).
Like any solution that works in the middle of your e-commerce funnel, TagAssist is tied to your site as an extension of all the solutions and media you use both on and off your website. Therefore, if the performance of these solutions declines, the performance of TagAssist also declines. The role of the solution is to work with the audience flow entering the site, engaging with them throughout their journey. If the flow decreases, consequently, the solution will have no one to interact with.
TagAssist only works with traffic from the website where our tag is installed. However, new users can be directed to other websites through product and link sharing and/or sales on social media by users from your site. This feature is available for all websites, even if they do not have a page created on a social network or landing pages.
We increase the session time by +5 minutes. The average session time per user in e-commerce channels, especially traffic generators (SEO, Direct, Search Network), is 3.5 minutes. The average session time of users who engage with TagAssist is 8 minutes.
TagAssist, with the exit intent trigger configured, has an average acceptance rate of 88%. Compared to other media, where the average rejection rate of performance campaigns to generate traffic is 58%.
The average 'E-commerce Conversion Rate' (Google Analytics metric) for traffic generators is 0.6%, while the same data for TagAssist is 2.5%.
IP Blocking (Tier 1 & 2)
 
3 most common trigger configurations (more complex configurations are conditioned by the type of plan):
 
1. Exit Intent – Reflects mouse movement. (Adjustable by speed)
2. Close Window – When clicking to close the site.
3. Inactivity – Due to browsing inactivity. (Adjustable by seconds)
Possibility of different configurations above across devices (on demand and depending on the plan).
Yes, it depends on your plan. Video display of up to 10 seconds or 2MB.
Check with the team.
A sale is only attributed to TagAssist if a customer interacts with the tool on the client's site and then
makes a purchase in the same session, or if a customer uses a promotional code displayed in
promotional messages.
We show an incremental increase through A/B test sessions where TagAssist is shown versus not
shown, as long as the same conditions are met in terms of customer behavior. However, this should only
be used as a last resort, only if a client is questioning our value. The A/B test is not something we offer
to our self-service clients at
this stage.
 
TagAssist allows clients to provide each customer with a discreet browsing experience, triggering only
after exit signals. It uses fully customizable designs in the brand, so it fits seamlessly as part of your
website, ensuring no interruption to your customers'
browsing experience.

TAGMAIL

It is an automatic email sent immediately after a cart abandonment in real time. In the case of our software, the e-commerce store doesn't need to give any commands after implementing our solutions.
The first one, Marketing, works at the top of the funnel, to attract new or existing audiences, using their own or third-party data. On the other hand, remarketing emails are sent based on the user's navigation on the website, usually in cart abandonment or website abandonment campaigns.
Etag's campaigns are remarketing, with real-time data capture, while those from other providers use cookie drop and third-party data cross-referencing.
98%, because we run relevant campaigns and work with a secure server.
Choose a creative for your campaign along with your Client Success.
No, because this action involves a different server and IPs from your website, so it will not cause any type of spam.
Yes. The client chooses this option, and their IT department will need to configure the emails.
Logo na variação branca

Subscribe to our monthly newsletter.

Our Company

Our Story
Careers
Why etag?
Customer Service Channels

Guides

Glossary
Integrations and APIs
Transactional E-mail
How to authenticate your e-mail domain
FAQ
LGPD & GDPA

Documents

General Terms and Conditions of Use
Privacy Policies
Cookie Policy
Software License Agreement

Follow us

Instagram Facebook-f Linkedin-in Youtube X-twitter

Address: R. Oscar Freire, 1431
Pinheiros, São Paulo – SP, 05409-010

plugins premium WordPress
en_USEN
pt_BRBR en_USEN