How to authenticate your email domain 

If your campaign's email domain is not authenticated, there is a high chance that some of your abandoned cart emails will be mistakenly classified as spam. This happens because email providers (such as Gmail, Outlook, etc.) cannot verify if the email actually came from a trusted sender. 
Authenticating your domain is a crucial step, as it significantly increases the chances of your emails reaching your customers' inboxes, rather than being blocked or sent to the spam folder. This, in turn, contributes to more effective sales recovery and a positive impact on your business's revenue. 
The good news is that this issue can be easily resolved by adding two simple records to your domain. Email authentication is a technical process that ensures email servers that the message was genuinely sent by you, not by a forged sender. 
We understand that this process may seem complex if you don't have experience with IT. That's why we've prepared this guide to help you and your IT team complete this task quickly and easily.