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Nespresso

197% increase in sales

See how Etag Digital’s solutions have boosted conversion rates and revenue through real success stories from both large and small businesses.

How etag boosted Nespresso

Nespresso is a global brand recognised as synonymous with high-quality capsules and espresso. A pioneer in the market, the company has always been at the forefront of innovation, including a robust and highly personalized e-commerce platform for its customers. However, Nespresso faced challenges in the middle and lower funnels, such as product page abandonment, cart abandonment, and registration issues. To optimise website performance and increase engagement, Etag implemented strategies aligned with the LGPD to re-engage visitors and improve conversion.

Case #1

Engagement and conversion with tagassist

To reduce the abandonment rate in the funnel and increase user engagement, the solution was applied to target visitors with low interaction on product and category pages.

Benefits

Engagement of users with low interaction, highlighting the benefits of current campaigns, aiming to increase the average order value and improve conversion rates.

Result

Engagement Rate
0 %
Conversion Rate
0 %

Case #2

Cart and registration recovery with tagmail 

With real-time email capture, tagmail allows for the recovery of abandoned carts and registrations from anonymous users through transactional remarketing e-mails.

The strategy consists of impacting the customer quickly after the abandonment is identified, ensuring a higher chance of conversion.

Applied Strategy

First email: Sent 30 minutes after abandonment, while the purchase intent is still fresh.

Follow-up emails: If the purchase is not completed, we send two more emails, at 24h and 48h, following best practices for transactional communication

Campaign Metrics

Open Rate
0 %
Click-Through Rate
0 %
Conversion Rate
0 %

Become a partner of Etag Digital and increase your earnings

With these strategies, Etag Digital helped Nespresso improve its conversion and digital experience, ensuring an even more efficient and profitable e-commerce.

We process and analyse
thousands of data points
to understand and
improve user buying
behaviour

Visitante entra no seu site e o identificamos

Coletamos dados e monitoramos o comportamento

Engajamos o visitante a finalizar a compra via automação

A visitor enters
your site, and we
identify them

We collect data
and monitor
improve user buying

We engage the visitor
to complete the
purchase through automation

More data, more intelligence, and more sales on your website

Navigation
Data

We monitor interactions on platforms, such as clicks and views, to personalise each user's experience.

Navigation
Data

We analyse browsing behaviour, such as viewed products, to offer personalised suggestions and streamline the purchase process.

Automated
E-mail Events

We track email data, such as sends, opens, and clicks, to understand user interactions and improve future communications.

Advanced
Tracking

We use first-party Etag cookies, along with capturing User Agent and IP, to ensure a secure and personalised experience.

campaigns
+ 0
recovered sales
+ 0 millions
users impacted
+ 0 millions
sales increase
+ 0 % average

Easily integrate Etag with the leading platforms.

Etag Digital's automation solutions require no coding and come with dedicated support.

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