Transactional E-mail

The emails that ensure a smooth and secure experience for your customers

What are transactional e-mails?

Transactional emails are automated messages sent in response to specific user actions, such as order confirmations, password resets, and shipping notifications.

Unlike promotional emails, they play a key role in the communication between a company and its customers, ensuring transparency and efficiency in customer service.

Why use transactional e-mails?

High relevance:
Since they are directly related to the customer's actions and interests, these emails are highly relevant and useful.

High engagement:
Due to their relevance and timely delivery, transactional emails typically have significantly higher open and click-through rates compared to regular promotional emails.

Personalisation:
The ability to personalise the content of each email based on specific customer data—such as name, order details, and purchase history—increases both effectiveness and customer satisfaction.

Trust and security:
Transactional emails help build trust by providing important information and updates that the customer expects and needs.

Optimise your communication with our free eBook

Download our free eBook and discover proven strategies to optimise transactional emails, boost customer engagement, and drive results!

How to optimise your transactional e-mails?

Customised content

Use the customer's name and relevant information to make the message more personal and effective.

Easy Integration

Easily connect to multiple platforms and tools, streamlining your workflow and expanding your capabilities.

Ensure a responsive design

E-mails are mobile-friendly for better viewing across devices.

Amazing Templates

Access ready-made templates with persuasive messages designed to boost engagement and interaction.

Monitore e melhore

Monitor data and metrics, allowing for swift strategy adjustments to maximise results.

Include calls to action (CTAs)

Guide the user to the next steps, such as tracking orders or accessing their account.

Starting at £120

FAQ

What is a transactional email?

It is an automatic email sent immediately after a cart abandonment in real time. In the case of our software, the e-commerce store doesn't need to give any commands after implementing our solutions.

What is the difference between email marketing and email remarketing?

The first one, Marketing, works at the top of the funnel, to attract new or existing audiences, using their own or third-party data. On the other hand, remarketing emails are sent based on the user's navigation on the website, usually in cart abandonment or website abandonment campaigns.

What’s the difference between etag’s cookie-free email campaigns and other companies’ campaigns that use cookies — in other words, remarketing versus retargeting?

Etag's campaigns are remarketing, with real-time data capture, while those from other providers use cookie drop and third-party data cross-referencing.

What is Etag's deliverability rate?

98%, because we run relevant campaigns and work with a secure server.

The setup of my account has been completed. What is the next step?

Choose a creative for your campaign along with your Client Success.

Will the emails sent through the remarketing software interfere with an increase in spam?

No, because this action involves a different server and IPs from your website, so it will not cause any type of spam.

How can the emails be sent through SMTP servers?

Yes. The client chooses this option, and their IT department will need to configure the emails.

Take your customer communication to the next level

Transactional emails are essential for any digital business. If you're looking to improve this communication and deliver a seamless experience to your customers, get in touch and find out how we can help.